Jack Dee, Italian Food and ma Patter!

 TWEET OF THE WEEK!
"24 people released from captivity in Bedfordshire.  Great, but what about the 100's of 1000's of other people living their against their will?


Never been to Bedfordshire myself but their vans are top class.  Well done jack dee and of course David Walliams who took on the Thames
and won...did I ever tell you about the time I was backstage at Little Britain and then off for drinks with david...eh...I have??..everytime!?

Back To Business|
It seems everyone has to apologise for not keeping up with their blogs, and social media practioners like myself are no different - we're worse, we know we're not doing them and still don't do them.  However as you'll see there's a reason or 3, actually 4 good reasons for my distraction as we get these excellent restaurants on Facebook.

If you haven't been to Andiamo you are missing out - like all the best business approaches I was a fan first and now business associate second.

I think in social media when you are building the brand and managing it on the networks it really pays to have an intimate knowledge of that product.

This is why so many companies want in-house people to do their social media.  It is important to get it right but it's SO important not to get it wrong!

Talking off script and trying to build relationships with consumers of the product when you don't know much about it is folly - that's why if you are in the business of  hiring one of us guys your first question should be, what they know about you and your line of work.

For me food, fashion, sport, comedy and drinking...eh, I mean recreation time, are top of my agenda and Italian food, or food in general is right up my street.

Here you'll see a fan gate and an online promotion where if you leave your email address you will be entered into a Free Meal Sweepstake. As I write we're about 2 days in officially with no in-house push to customers and I would say there's about 60 entries with 60 email adresses - once the information is put out in the restaurants I see this ten, maybe 20 fold at least.

They will be doing monthly promotions which is perfect - facebook fans will come to expect a monthly draw as well as the content we will be putting up and i anticipate good things - assuming I don't get let loose in that wine cellar!

Giancarlo was telling of the Andiamo wine buying trip to Italy!!  Holy s****, what would I do to get on that!!  (mmm..create a promotion with that as the prize and then win it!!...yes it's the Terry Thomas of social networking)  I digress and I digress without laughs which is worse! (Morecambe and Wise quote!).

Anyway, they really have it going on with the food and the wine and now with a facebook compliant competition which is gathering emails for some direct marketing down the line.

I said there was a fourth reason but I'll save that for the next Blog, which will be about online retailers using Ebay and Etsy.

I am helping one know integrate all these shops from the one Facebook page and as she's a serial tweeter, I have also linked her Tweets up to Facebook but selectively so she chooses which Tweets to send to Facebook and which not to...very clever little programme...unlike Dragon's Den which seems to getting a bit..eh...boring??!!!   How could I say it...oh, I'm out!