Its all about communication

Wednesday, August 10, 2011

When Sport and Social Media Collide, it can be wonderful.. for the tabloids!!

Joey Barton is just a recent example of Tweets getting a player and club at loggerheads, and as an ex-radio presenter I'm loving this latest instalment, it would have kept me going for days!

However with my Social Media Manager's hat on I would have to say tsk tsk.  Clubs and organisations really ought to have a policy sorted out.  Even if they can't stop a member of their organisation going on these
networks, they can at least educate and warn, and at the very most, monitor and respond with their own emergency social media response.

Celebrities have 'people' who do this for them but life will be a colourless place if we are all removed from our football or cultural heroes because they don't do their Twitter/Facebook anymore for fear of saying something wrong.  It really would be a shame to go down this celebrity route even although I and people like me could make money out of it.

And it's the same with the riots, yes Twitter has been used by the mindless thugs but I do not think it should be shut down during these events.  The government or 'them' have to work within it; fight the PR battle and disrupt the unruly.

Yes Twitter looks like an irritant to football clubs and to the government at times but everyone just has to box a little bit cleverer and not seek to outlaw it immediately.

If it can be used for bad it can used for good, but it should be used.







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