Jack Dee, Italian Food and ma Patter!

 TWEET OF THE WEEK!
"24 people released from captivity in Bedfordshire.  Great, but what about the 100's of 1000's of other people living their against their will?


Never been to Bedfordshire myself but their vans are top class.  Well done jack dee and of course David Walliams who took on the Thames
and won...did I ever tell you about the time I was backstage at Little Britain and then off for drinks with david...eh...I have??..everytime!?

Back To Business|
It seems everyone has to apologise for not keeping up with their blogs, and social media practioners like myself are no different - we're worse, we know we're not doing them and still don't do them.  However as you'll see there's a reason or 3, actually 4 good reasons for my distraction as we get these excellent restaurants on Facebook.

If you haven't been to Andiamo you are missing out - like all the best business approaches I was a fan first and now business associate second.

I think in social media when you are building the brand and managing it on the networks it really pays to have an intimate knowledge of that product.

This is why so many companies want in-house people to do their social media.  It is important to get it right but it's SO important not to get it wrong!

Talking off script and trying to build relationships with consumers of the product when you don't know much about it is folly - that's why if you are in the business of  hiring one of us guys your first question should be, what they know about you and your line of work.

For me food, fashion, sport, comedy and drinking...eh, I mean recreation time, are top of my agenda and Italian food, or food in general is right up my street.

Here you'll see a fan gate and an online promotion where if you leave your email address you will be entered into a Free Meal Sweepstake. As I write we're about 2 days in officially with no in-house push to customers and I would say there's about 60 entries with 60 email adresses - once the information is put out in the restaurants I see this ten, maybe 20 fold at least.

They will be doing monthly promotions which is perfect - facebook fans will come to expect a monthly draw as well as the content we will be putting up and i anticipate good things - assuming I don't get let loose in that wine cellar!

Giancarlo was telling of the Andiamo wine buying trip to Italy!!  Holy s****, what would I do to get on that!!  (mmm..create a promotion with that as the prize and then win it!!...yes it's the Terry Thomas of social networking)  I digress and I digress without laughs which is worse! (Morecambe and Wise quote!).

Anyway, they really have it going on with the food and the wine and now with a facebook compliant competition which is gathering emails for some direct marketing down the line.

I said there was a fourth reason but I'll save that for the next Blog, which will be about online retailers using Ebay and Etsy.

I am helping one know integrate all these shops from the one Facebook page and as she's a serial tweeter, I have also linked her Tweets up to Facebook but selectively so she chooses which Tweets to send to Facebook and which not to...very clever little programme...unlike Dragon's Den which seems to getting a bit..eh...boring??!!!   How could I say it...oh, I'm out!

Scatter the Patter shunned the Lithuania game to attend The Milngavie Book and Arts Festival where we have undertaken to oversee their Facebook page. Although it was a bit late in the day to start networking and marketing the event through the social networks we have agreed to create a landing page with fan gate, twitter integration and an email sign-up form plus of course all the content we can capture!

Thus I turned up with my trusty Q3 Zoom, my Canon SLR and a nifty Panasonic HD camcorder - though memory wise its a waste of time uploading to Facebook and YouTube with HD as the memory it uses is vast and time is ten-fold.

Kaye Adams and all the authors were in good form and it's good being the interviewer again. It's one thing that I think stands Scatter the Patter out from the crowd, in that I have been a professional broadcaster and interviewer (indeed I'm on BBC5Live again Thursday night at midnight).

So if you want bespoke content on your Facebook or YouTube sites then I can record, host, interview, edit and upload in a manner already employed by the BBC....well in the interview bit that is...there may be better editors and camera-men out there but it's Facebook, it's YouTube!!

So back to the festival, it's been great and there's loads more content to come via Facebook video and Facebook audio.
Soon, look out for Andiamo Milngavie, Giffnock, Hamilton plus Funked Up Junk and more as they come online!

If you want yer Patter Scattered drop me a line...until then keep reading!

F-Commerce, bring the store to your customers!

I'm compiling a major list about the growing trend of F-Commerce so apologies for the small article.  Suffice to say that with 750million users you can add all E-Bay's and Amazon's customers and still not get close to Facebook.

So the potential is huge.

Thomas Crampton, Asia-Pacific Director of 360 Digital Influence put this natty little infograph together concerning the various F-Commerce sites out there;



I myself am starting to use Payvement because it's in it's Beta phase so its free, plus I like the e-products user-interface.  However there are a growing number of companies jumping onto the F-Commerce band-wagon which might just spell the end of traditional E-Commerce as we know it!

Have you bought anything off of Facebook??

If so let me know as I am compiling the shops that already do this....it won't come as a surprise to learn that America leads the way here.

Though look out for Scatter the Patter's new client who will be doing just this.  No details until we actually
get it up and running.

The absolute massive thing that F-Commerce has going for it is the recommendations and inter-connectivity that can occur.  Amazon have integrated this feature already where you can recommend items to your friends who are already on Amazon but imagine when Facebook really ramps up F-Commerce!?

Shopping, which has been a bit of a solitary occupation online will now be a sociable experience.  I can see a time where your friends can see your Facebook basket and help you choose what to buy, in real time, even although they may be in different continents.  You may be able to take it out of your basket and out it in theirs.

You can 'buy then recommend', which is already here but it's the real time shared shopping experience I see as the next level only really possible on an integrated social platform like Facebook.

So while I go do more research and indeed import Payvement for my new client why not go start up an F-Commerce site, make a million, lose a million and report back!

Scatter the Patter over n out!